A guide to conducting market research
Market research is the process of gathering information about potential and current customers and your target audience.
Understanding the 3 types of jobs to be done
Product people tend to oversimplify the jobs-to-be-done framework by focusing only on the most straightforward part — customers’ functional jobs — and ignoring their emotional and social needs.
Leader Spotlight: Right-sizing processes, with Roman Gun
Roman Gun, Vice President, Product at Zeta Global, discusses his approach to formulating processes around the team’s goals and capabilities.
Embracing continuous product design
Continuous product design is an ongoing activity that loops between the design, prototype, test, release, and feedback stages.