#Google #defends #divisive #attempts #replace #tracking #cookies

Google has moved to clarify its approach to developing new technologies to replace third-party tracking cookies, an effort designed to inject a greater level of privacy into the digital advertising chain.

At a press event attended by TechRadar Pro, Google’s President for EMEA, Matt Brittin, fielded questions on the trajectory of the Privacy Sandbox project and the criticisms levelled by privacy advocates.

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ahmedaljanahy Creative Designer @al.janahy Founder of @inkhost I hope to stay passionate in what I doing

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