Leader Spotlight: Right-sizing processes, with Roman Gun
Roman Gun, Vice President, Product at Zeta Global, discusses his approach to formulating processes around the team’s goals and capabilities.
Leader Spotlight: Investing in R&D, with Anjali Gurnani
Anjali Gurnani discusses the shift in emphasis on R&D as companies move away from growing at all costs to growing efficiently.
What is a niche?
A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.
A guide to creating a stakeholder matrix
A stakeholder matrix is a chart that shows the levels of interest and involvement of particular people or organizations towards a product.