Leader Spotlight: Investing in R&D, with Anjali Gurnani
Anjali Gurnani discusses the shift in emphasis on R&D as companies move away from growing at all costs to growing efficiently.
What is a niche?
A niche is a clearly defined set of potential customers who share similar traits and needs that differentiate them from the overall market.
A guide to creating a stakeholder matrix
A stakeholder matrix is a chart that shows the levels of interest and involvement of particular people or organizations towards a product.
Leader Spotlight: Gathering feedback from the field, with Gayathri Somanath
Gayathri Somanath, VP of Strategic Initiatives at Signifyd, highlights the importance of customer empathy throughout an organization.